02
Jan
2008
Latest info from Inc.com.
With the end of the holiday season, online retail spending continues to hit record highs, comScore (NASDAQ:SCOR) reported.
Latest info from Inc.com.
With the end of the holiday season, online retail spending continues to hit record highs, comScore (NASDAQ:SCOR) reported.
Now, what is the effectiveness of Social Media Marketing versus other Web Marketing channels?
A few months ago, MarketingExperiments.com conducted a very interesting experiment testing the ROI potential of Social Media Marketing and Optimization versus Pay Per Click search advertising. Over a 12 month period, they performed a variety of social marketing activities such as submitting 44 viral videos to YouTube and engaging their targeted community by commenting on blogs and dialoguing in specific social networks and forums. Read the rest of this entry »